Kicksta now! Instagram is a great social media platform that allows users to share their work, promote services, and even post casual holiday photos. This space has become a popular destination for food bloggers and photographers on Instagram. Many people have started following food-related accounts, and new trends continue to grow.
Instagram is home to foodies an average of 18 times per day. The hashtag #food is used on 250,000,000 posts each month. Food fans can also get feedback and first-hand information on their favorite dishes.
Top food bloggers such as Food Network Star and Ree Drummond, use Instagram to connect with fans. Ree has more than 3.1 million followers. She posts behind-the-scenes content for her cooking show, shares recipes, and offers a glimpse into her private life.
Other food bloggers, like Lorie Yor, have also built an audience on Instagram. Ree shares her delicious recipes and her journey with food. She also gives her followers a glimpse into her daily life. Lorie often talks about intuitive eating, and shares recipes and posts that “defy the diet.”
Instagram is the place to be, regardless of whether you are a food blogger with a large following or someone just starting out in the food industry. Here are some key Instagram food trends to help you grow your account and increase engagement.
Health-Conscious Posts
Trends in the food industry have shifted towards healthier food. One such shift is to more healthy fermented drinks and foods. This trend, which is gaining popularity due to increased awareness of health and lifestyle issues, is filled with healthy recipes and drinks on Instagram.
Other popular healthy food trends include gluten- and dairy-free diets, as well as following specific diets like keto or paleo. People are becoming more vegetarian and vegan, so food that fulfills these needs is becoming more popular.
Getting Started On Your Food Instagram Account
It can be helpful to look at other brands’ Instagram accounts when you are just starting out. You can find inspiring stories and campaigns from famous brands on Instagram. It’s easy to see the success stories of big brands such as Walker and start-ups such as Batch Organics and learn how they work hard to create great products. Many food and beverage brands are doing well on Instagram including Monster Energy, Brewdog, and Food Network.
They use Instagram to launch new products, run successful campaigns, and offer vouchers to their followers. Food marketers and bloggers have a great opportunity to use Instagram to promote their work and expand their reach. Batch Organics has shown its followers where its products can be found. This is a great way for Instagram to sell softly. While they aren’t asking followers to buy, they are letting them know where they can get their protein whenever they want it.
What’s Hot
To understand the trends that are shaping the industry, it is important to analyze customer insights. It’s important to understand your audience as a marketer or food blogger so that you can create content that appeals to them. Your Instagram account can help you find the most popular posts.
Select the “Food” category in the search tab. You’ll find trending posts to help you see what’s hot right now.
You can find a mix of healthy products and delicious dishes. There are many other ways to find Instagram’s latest trends. Follow other bloggers and popular brands in your industry. You can see what they are creating and compare it to your brand.
You can search for food accounts using #foodie or #food. For chef accounts, type #chef and #cook. There will be many food lovers and accounts that you might want to partner with. These accounts will be trending. You can follow them to see what they are posting and what they are talking about.
Instagram can be used to find the most popular topics. You can also subscribe to other blogs, use a service such as Feedly, or follow foodies who are popular. Be aware of the current industry news and how it relates to your blog.
Transforming Customer Trends into Actions on Instagram
Over 500 million Instagram account holders use Instagram stories every day. Even the most powerful brands can share their stories and engage their audience. For more interaction with their audience, they use interactive elements such as hashtags and poll stickers.
A food blogger might post a photo of his creation to his Instagram story. He can also add a hashtag or a poll sticker so that viewers can either vote yes (if it’s their favorite) or no (if it isn’t). These engagement trends are growing in popularity on Instagram because they make it easy to increase user engagement.
Asking your users to send you direct messages about something in your story, or your post is another great way to get engagement. To build a connection, you can start to have direct conversations with them once they are in your messages. You can ask them for their input, find out what they prefer, and answer any questions. You will be more human and relatable.
Your followers will be more likely to share your account with friends if they know that you are the one on the other end of the messages.
Instagram for Food Bloggers – What to Post?
You can showcase your best work on Instagram. Instagram is a platform that allows bloggers to post great-looking food photos in a creative way that appeals to a wide audience. Your pictures should be unique and irresistible to all who view them. You should also be consistent in how you post your work. Post a photo with captions, tags, or proverbs consistently. It’s a good idea, however, to experiment with new methods to see which one resonates more with your audience.
You can improve your visual branding by creating a consistent feed. Photos can include photos of ingredients used to prepare a dish, or the finished dish/drink. These posts give people a better understanding of your culinary skills.
You can also add a call-to-action feature such as “double tap if you agree”, to encourage engagement and to know the preferences of your followers. You can also drive more traffic and engagement by including a call-to-action in your caption. To view, the entire recipe, swipe up in a story post or click the link in the bio. A call to action is a way to make customers feel connected and will encourage them to share their ideas.
Local Food Hashtags by City
Geo-modified hashtags are great for local advertising if you own a brick-and-mortar business. Take #foodie as a global hashtag and add a geo-modifier. A hashtag will allow a new food blog to reach a wider audience. This is a great way to get customers. For example, if someone has opened up a new cafe in San Diego, he can use the hashtag #CafeSanDiego or #CafeForFoodiesAtSanDiego, etc. People looking for great food in San Diego will be able to search related keywords and find their cafes through Instagram.
You can also use hashtags such as #CincinnatiFoodie, even if your location is not in the area. You can use geography-based hashtags to share your travel experiences and local food recommendations.
